Internet Pioneer
Going back to January of 1995, our founder Alan Bleiweiss was a pioneer in the Internet as a marketing medium. Some of his most notable early clients include Publishers ClearingHouse, Weight Watchers International, Starkist Tuna, Writers Guild of America, Hill and Knowlton, Porter Novelli, Mechanic's Bank, and Princess Cruises.
Alan pioneered online display advertising with the nation's first Business To Business Yellowbook site where he was the architect of that site's content management system and display ad business model.
In 1997, his First Avenue Software® was the first full featured web based site building and content management solution ever.
He is a leading expert on the topic of organic search engine optimization using industry best practices and white-hat SEO techniques.
As Senior Project Manager / SEO and Internet Marketing at WebSight Design, Inc. in Sausalito, California, Alan established a team of SEO and Pay Per Click (PPC) marketing specialists who routinely take client web sites and get them onto the first page at Google, for multiple high value and high ROI keyword phrases. WSD's largest clients spend upwards of $300,000 a year on PPC advertising, all managed by the team following Alan's methods and procedures.
World Class Solutions Made Affordable
At Hey Dude, Where's My Site?, Alan leads a team of renegades - people who think outside the box, believe in fighting for the little guy, and who each work tirelessly to ensure that small and mid-size business owners get the kind of world class SEO and Internet Marketing service only big companies could previously afford.
According to Edward McNally, President at Above The Fold:
“Alan goes above and beyond the call of duty to fully understand and meet his client's needs. More than many IT experts working behind the scenes on websites, Alan takes the time to learn his client's mission and the demographics of their audience. Armed with these insights, he provides innovative yet practical solutions with exceptionally quick turn-around time. Mr. Bleiweiss is an invaluable resouce to any client with an online presence or a connection to e-commerce or social networks.”
Google and Yahoo Account Management teams for PPC accounts
Given the volume of PPC spending managed through Alan's team at WebSight Design, Inc., in 2007 they became entitled to having an Account Management Team assigned to them from both Google and Yahoo. What this means is that Alan and his team can snap off an email or pick up the phone whenever they have need of assistance, guidance or insights related to their WebSight Design client's AdWords or Yahoo Search Marketing PPC and display advertising accounts.
According to their Google AdWords Team Relationship Manager, "This is a situation that the vast majority of AdWords advertisers do not enjoy and certainly something you can communicate to
your current and potential clients" (as compared to unsavory SEO "experts" who claim to have a special relationship with Google for organic listing services, which NO company has).
Trusted Insight
With his unique experience and highly intuitive insights, Alan's expertise has also been called on by portfolio managers looking for valuable information regarding potential investment vehicles in the technology sector.
According to Brendan Rogers at Severn River Capital:
"I hired Alan to give me some specific background information on a part of the web analytics industry. He was quick to respond to my requests and did a fantastic job explaining some of the more complicated dynamics at play in the industry. I found him to be one of the best sources of information about web technologies and industry players. I intend to hire Alan again for future projects."
Public Speaker
In 2008 Alan began accepting opportunities on the business experts speaker circuit. This summer he was the featured guest of Nance Rosen, host of the Entrepeneur Hour radio show, where he spent 45 minutes answering Nance's questions related to de-mystifying SEO.
When Alan asked Nance afterward if she'd be willing to recommend him on his LinkedIn profile, this is what she had to say:
“It was a delight to host Alan as my guest on Entrepreneur Hour, a radio program that provides insight and information to CEOs, presidents and general managers. Alan was fantastic, his depth of knowledge is endless, he is interesting and charming, and our audience loved him. I cannot think of another expert in SEO and web development that I could more highly recommend."
In May of 2008, Alan was interviewed by Tracey Dowe, owner of Momentum People Ltd in the U.K., where the interview was recorded and then provided to Momentum People's clients.
2009 Availability
While many of his peers dedicate their speaking efforts to events within the SEO industry, Alan believes in helping business owners in a more direct manner, so he prefers speaking engagements at events outside our industry. Chambers of Commerce, Service Industry Trade Groups and Business Associations are all an ideal environment where Alan can be brought in to help empower members of those organizations.
As of December 2008, Alan is already booked for a number of speaking engagements at the local and regional level through the spring of 2009.
For SEO and Internet Marketing to be effective, and truly get a web site to come up high enough on the search engine results pages (SERPs), the person doing the analysis, or the team collaborating on the entire process, needs to be able to step beyond the numbers.
One of the most important aspects of what makes a person an SEO expert as compared to someone who just knows how to go through the motions, is a person's ability to step into the shoes of a client's customers.
Thinking like the customer, not the company owner
While any good business consultant will tell you that they need to be able to see things from the perspective of the business owner, when it comes to successful SEO and online marketing, the single most important factor is being able to discern what keyword phrases (not just single keywords) a person who might not be familiar with industry lingo or trade jargon, would use when trying to find your offerings.
So whether you sell widgets or wallets, personal training or personal coaching, apples or oranges, it's the responsibility of the SEO expert to really understand all the ways somebody might try to find your site at Google or Yahoo or MSN.
This is the first critical factor that sets Alan apart from the competition.
His keen ability to think like a customer, regardless of the industry, market focus or customer demographic, allows him to develop the best possible phrases for any given web site. Not just from the use of the many SEO tools we employ. It's too easy to rely on Keyword Discovery, or the Google AdWords Keyword Research Tool, or any one of a dozen other similar solutions.
Many of our competitors rely so heavily on what they see from a statistical view, or limit their thinking according to their own personal vocabulary, experience or up-bringing, that they often overlook some of the most valuable keyword phrases imaginable.
Or they come up with the best phrases from one perspective, but skip another altogether.
Alan Bleiweiss bridges that gap.
The end result, is that our clients end up competing against a much different base of web sites. Sites that come up when your customers are using their way of thinking to search for your products or services.
More often than not, this competition is made up of sites that are either very poorly seeded, or that have very little actual best-practices optimization, that it's almost effortless for us to help you get onto the first page of Google, and stay there with minimal ongoing work.
At the same time though, such situations are not always so cut and dried. Many of our clients are in fiercely competitive landscapes, with optimization being performed by very highly skilled or trained experts. Or when the results for a phrase are in the tens or hundreds of million pages.
When that happens, Alan has an uncanny ability to not only uncover how the competition gets the ranking they do, but he inevitably comes up with both an overall strategy and specific tactics to overcome the obstacles.
So whether it requires 5 hours or 50, a one time process or 50 hours a month ongoing, Alan will know what to do, and how best to do it.
Second Critical Factor - Avoiding the Pick And Choose Mentality
Some of our industry "peers" will tell you that it's all about back-links. Or the Title tag. or depth of content.
Alan Bleiweiss knows, through and through, that while it's different for every single web site, with enough leverage implementing a core set of methods, and by intimately understanding the competitive landscape, that it's just a matter of time and energy.*
Fair play above all else
Alan's methods are always "White Hat" - because he believes in fair play above all else. And he would never consciously do anything that might jeopardize a business client's online reputation, let alone subject them to being banned from the search engines.
So when you need a true leader among a sea of "experts", or you need someone who can sort out the wheat from the chaff, Alan's your guy. And Hey Dude, Where's My Site? is your best choice for obtaining the highest return on your online marketing budget.
* - A note about success in the SEO arena
Guaranteed placement on the first page of Google is an impossibility. Google themselves say so. In writing. The competitive landscape is too vast, too diverse, and ever changing. So while Alan does have an amazing gift at getting clients onto the first page of Google, for every client that we've worked for, this is not the case with every single keyword phrase. With any given phrase resulting in tens of thousands or hundreds of thousands or millions of other web pages, and with new pages showing up every day, and more and more people getting into the SEO game, it's just not prudent or realistic to assume otherwise.
Yet no matter what, at the end of the day, if your site traffic increases, and if that increase comes from a higher quality prospective customer, and if more of those then contact you or buy your products, isn't that what counts the most?
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Alan's background before the world wide web came along includes highly successful business management in manufacturing, financial services, construction and real estate. So he's got a wide swath of experience tapping into the minds of a vast range of consumers and their way of thinking.
Recent Blog Articles
Advanced Lesson - 6 Key Points To Keyword Selection
Google AdWords Phrase to Landing Page Matching
Five Link Building Strategies for SEO
8 Key points to success with email mailing lists and lead generation campaigns
8 steps to optimize your blog for SEO
Bulk Email Marketing Tips - The most cost effective Mass Mailing Solutions
Pay Per Click Advertising - is it worth the cost?
Building links back to your web site through press releases for search engine optimization value
Alan has an uncanny ability to step into the mind set of your clients and customers, and that ability is paramount to the art of keyword phrase selection.
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