The above statement might seem more than obvious to you, yet the vast majority of companies claiming that they offer search engine optimization (SEO) services really only pay lip service to their web clients. The SEO industry and the process of search engine optimization are shrouded in mystery and hype. Technical jargon comes at you more than ever from all sectors. Your primary business is far removed from the world of SEO and web site functionality that it usually ends up being the case where you just WANT to trust people when they say they "do" search engine optimization.
Well, the fact is that finding
someone who really knows how to optimize a web site so that it comes up high enough in the search engine results pages (SERP's) for the most useful keyword phrases, requires a bit of due diligence.
YOUR INTERNET MARKETING BUDGET IS A PRECIOUS ASSET
Every dollar you spend on marketing needs to go as far as possible. You really do need the highest return on your investment (ROI) you can get. And because there is so much marketing spin out there, and so many people and companies looking to make a buck in the most unethical manner possible, you need to have the courage to take ownership of your role in this process.
The more I can help educate my prospective clients, the more likely they'll actually become my clients, or even if they end up going with another solution provider, the more likely they won't get ripped off.
And that's important to me because I know what it means to be a small business owner, working countless hours to stay in business and to be able to do what I love for a living. heck - I'm posting this page at 1:07AM after working a full day, and with another full day ahead of me tomorrow!
I know how challenging it is to pick and choose the things I expend my working energy on. And I know how frustrating it is to "roll the dice" in business and hope for the best.
LEAVE THE HEAVY LIFTING OF SEARCH ENGINE OPTIMIZATION TO ME
Now I don't expect my clients to become world class experts in the art of search engine optimization - after all, that's what they hire me for. And I would rather they stay truly focused on what they do best - because the more successful they are, the more likely they'll have additional work for me later on!
So it makes good business sense for me to shoulder the burden when it comes to not only knowing what the current requirements are for optimizing a web site, but to stay on top of my industry - always educating myself when a new twist comes along that changes how web sites are ranked or indexed.
And at the same time, it makes just as much sense that my clients also trust my instincts, my marketing savvy, and my business acumen - because true search engine optimization is a partnership. It's a commitment between me and my client - that we'll work together, contributing and collaborating in ways that draw on each of our areas of expertise. And the more they trust me, the more likely we'll succeed in the collaborative process.
IT REALLY NEEDS TO BE A COLLABORATIVE EFFORT
I may be quite adept at stepping into your clients or your customers shoes so that I can think like they think when it comes to what keyword phrases they may use when trying to find your products or services at Google. Yet hopefully you know your unique market focus better than I do - and you can help me refine the process that I start. And when we're coming from that way of thinking, we can get places together where neither of us could otherwise get on our own.
So if you want to get high placement on the search engine results pages for your organic keyword phrase listings- if you truly do care about growing your business in the most cost effective manner possible, you'll take at least a little time to do some research. First in determining if the person or company or consultant who claims they can get
first page Google results really can do that - showing you real world examples, like I do on my blog.
THE BOTTOM LINE OF YOUR ROLE IN SEARCH ENGINE OPTIMIZATION
Take the time to read about the
fundamentals of white hat (ethical) SEO techniques - so you know what to expect in regard to the overall process.
And when I or whoever it is you hire presents that list of keyword phrases for your site, review them to ensure they really are the best possible phrases for your unique focus in light of the competitive landscape you face online.
Have the willingness to be flexible in your site's overall design - so that your SEO consultant won't be hampered by too many design constraints.
Be eager to collaborate on the quality, quantity and depth of your site's content and how it gets seeded with those keyword phrases.
Be open minded to then recognize that search engine optimization is an evolutionary, ongoing process.
And when you come from that space, and you hire someone like me - a true expert in the art of search engine optimization and internet marketing services, you'll be able to rest comfortably knowing that your site's optimization needs are in truly good hands...
